VIP Strategy Day

A WINNING STRATEGY.
In A SINGLE DAY.

Stop gambling with your strongest assets. Develop a winning strategy in a single day. All the money and every minute you devote to marketing without a well-laid plan is GAMBLING.
Leave chance for the Vegas strip once you’ve exceeded your sales goals. It’s time to get laser focused and hyper-organized on a clear path to profit.

Accomplish more in a SINGLE day than most brands do in an entire year with a seasoned, sought-after marketing strategist and a kick ass copywriter on your side. Chart the course to convert more leads and close more sales than ever before when you schedule a VIP Strategy Day with Travis & Joy.  

3 STEPS TO YOUR HIGHLY PROFITABLE MEETING

1. DEVELOP THE DOSSIER

Expert marketers we are, mind readers we are not! That’s why you’ll be arming us with essential information to understand your business model along with your vision for the coming year. Your Pre-VIP Day Dossier will be a thorough and enlightening process.

2. DISSECT THE DATA

Want a map to get to your goal? Share your departure point by revealing the stats you’ve got right now and we’ll direct you to your destination. (BTW…no judgement! We’ve seen data from sloppy to stellar and have moved the needle for our clients in every case.)
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3. DEVOTE THE DAY

Plan to land in San Diego the evening prior to your VIP Strategy Day and leave the next day (preferably not too early). We’ll suggest transportation and hotel, but the rest is on us; killer cuisine, craft cocktails (later) and a sexy strategy toward the success you seek.

THE A.W.E.S.O.M.E. MARKETING FRAMEWORK

Stop gambling with your strongest assets. Develop a winning strategy in a single day. All the money and every minute you devote to marketing without a well-laid plan is GAMBLING.

Leave chance for the Vegas strip once you’ve exceeded your sales goals. It’s time to get laser focused and hyper-organized on a clear path to profit.

Accomplish more in a SINGLE day than most brands do in an entire year with a seasoned, sought-after marketing strategist and a kick ass copywriter on your side. Chart the course to convert more leads and close more sales than ever before when you schedule a VIP Strategy Day with Travis & Joy.

“An investment in knowledge always pays the best interest.”
Benjamin Franklin

YOUR VIP STRATEGY DAY WILL INCLUDE

TRIANGLE OF TELEPATHY

We will expertly guide you through the ‘Telepathy Triangle': Competition Telepathy, Content Telepathy and Customer Telepathy. Together, we will strategically focus your clarity and help you develop a deeper understanding of your competition (and where you can get a competitive advantage), uncover the content your audience actually wants from you, and dial in precisely how to create the ideal customer experience for your brand.

A.W.E.S.O.M.E. JOURNEY MAPPING

Discover the A.W.E.S.O.M.E. Marketing Framework. We’ll map out the progression from visitor to customer to high-LTV maven for your brand.

YOUR 3 MAIN MARKETING PRIORITIES

We'll uncover the 3 main marketing priorities for your business using our proprietary Quarterly Scorecard tool-kit. Your marketplace is getting more competitive each and every day. It's time to build and sustain a long-term advantage and propel your brand status. Effective strategic planning is more essential than ever. 

YOUR FULL FUNNEL FRAMEWORK

The roadmap for the primary funnel clearly illustrates the movement of each personality style through traffic sources, content, opt-in pages, nurture series, sales pages, the up and down sell, the checkout process, fulfillment and follow-up communications.

180 DAY PROMOTIONAL CALENDAR

The roadmap for the primary funnel clearly illustrates the movement of each personality style through traffic sources, content, opt-in pages, nurture series, sales pages, the up and down sell, the checkout process, fulfillment and follow-up communications.

IMPORTANT METRICS & KPI's TO TRACK

Clarity on what stats and costs to track, how often to track them and when you’re in the successful range based on current best practices in digital marketing

TECH STACK DEEP DIVE

An assessment of the tech you’ve got and what you might need to launch the minimum viable version of your high-converting funnel.

APPLY NOW FOR YOUR VIP STRATEGY DAY

$12,500

Payment due 21 days prior to scheduled VIP Day.
(travel and accommodations not included)

LOCATION

Private Conference Room
San Diego, CA

TIME

1 Day (Monday – Saturday)
9am – 6pm Pacific Time

TEAM

Travis, Joy and Oliver plus up to 1-4 of Your Team Members

Travis Houston

Travis Houston

Joy Houston

Joy Houston

OLIVER WALLER

OLIVER WALLER

No Mission Is Impossible

That said, you need a healthy handle on the tech, team, and traffic required to hit your goals.

The biggest mistake we’ve seen brands make is Flying Blind. By that, we mean launching campaign after campaign without ever fully understanding where leads come from, the cost of acquisition, and the time it takes to convert to a close. That’s why we’ll focus your attention and efforts on measurable, scalable funnels that you can replicate and refresh with new lead magnets as you grow.

Ready to STOP GAMBLING and START GAMIFYING SUCCESS? The VIP Strategy Day is for you. You’ll leave with a high-level understanding of your overall marketing strategy, an easy-to-implement roadmap for launching a fully track-able funnel, and guidance on how to expand that funnel out in stages without overtaxing yourself or your team.

Spend a full day in sunny San Diego, CA developing your A.W.E.S.O.M.E. Marketing Framework™ guided by the trio behind the winning launches and best-selling promotions for some of the biggest brands in betterment.

 

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