How to Create An Irresistible Offer (Step By Step) With Mike Filsaime

Mike Filsaime is a Digital Marketer, Author, Speaker, Software Developer, Online Marketing Educator, and Marketing Consultant. He is also CEO at GrooveKart, owner of Conversion Brands and you can find him at

Mike was the co-founder of companies such as Kartra, WebinarJam, EverWebinar, and Butterfly Marketing. He has launched and sold many multi-million-dollar brands and the companies he has founded have done over $75 million in revenue. No one knows creating and launching quality software brands and online business better than Mike Filsaime.

Listen to Mike as he dissects what a perfect offer is and how to sell to customers the right way. His examples and methods for crafting bullet points, sales copy, VSLs and sales pages will be of massive valuable to you for running your business in a modern world.

  • 07:07 – Being part of a mastermind
  • 08:59 – The path Mike Filsaime took to become great at selling online
  • 14:10 – The early days of the internet and internet marketing
  • 17:20 – Where to start when you want to craft an irresistible offer
  • 18:45 – A good offer can sell anything (the reason people buy things is because of good offers)
  • 20:07 – The right offer is going to convert (and how to create one)
  • 20:53 – The success that we have comes down to our offers
  • 21:13 – What to say when someone asks, “What do you do?”
  • 22:28 – The history of when Mike Filsaime first heard the word ‘offer’
  • 24:57 – The most important thing you test (it isn’t the ‘headline)
  • 26:19 – Gary Halbert – is he still relevant?
  • 27:46 – How to breakdown and dissect what an offer
  • 29:15 – How to package your products
  • 29:36 – Why you should eliminate bonuses for the sake of bonuses
  • 30:06 – How to get the MOST out of offering a bonus
  • 31:16 – What to do about objections (how to overcome them)
  • 33:01 – Step by Step: The elements of an offer
  • 35:16 – Your bonuses are already within your course
  • 37:57 – The irresistible way of making an offer
  • 41:59 – The perfect offer breakdown (the song and dance offer)
  • 42:38 – Breaking down the perfect offer breakdown (Inception)
  • 45:01 – The dangers of the song and dance offer
  • 45:35 – How to best describe your modules (THIS IS A MUST LISTEN)
  • 45:54 – Example of an amazing module outline
  • 47:25 – We have to sell them what they want and deliver what they need
  • 51:33 – Will customers blame you for products they bought from you that they didn’t use?
  • 53:36 – The marketer’s way to sharpen the saw
  • 35:40 – Multiple pearls make a great webinar
  • 55:46 – Breaking down ‘The Song & Dance’ method
  • 56: 38 – How to present your product like Steve Jobs from Apple
  • 1:05:15 – Not everyone can sell (unless you learn this)
  • 1:05:43 – It’s not the marketing that’s not working, it’s the ___________
  • 1:09:31 – A $497 offer compared to a $997 offer

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