BEFORE YOU BARE IT ALL IN YOUR MARKETING

BEFORE YOU BARE IT ALL IN YOUR MARKETING

HOW MUCH OF YOU SHOULD SHOW UP IN MARKETING?  Have you noticed the recent shift to ‘being vulnerable’ on social media and in marketing across the board?  Before you bare your soul on YouTube or any other platform as part of your marketing strategy, consider this....
THE #2 SECRET FOR COPY THAT SELLS

THE #2 SECRET FOR COPY THAT SELLS

CAPTURE BRAND VOICE WITH CHARACTER DIAMONDS. While my number one pick for creating copy that converts is the creation of an interview-based Avatar Empathy Map, I firmly believe that won’t do you a bit of good until you’ve committed to a voice (or voices if you have...
HELP! THIS COPY DOESN’T REPRESENT MY BRAND.

HELP! THIS COPY DOESN’T REPRESENT MY BRAND.

SOUND LIKE YOURSELF. You won’t be shocked to learn that most of the brands that come to us for copy are NOT happy with the way their message is being presented to their market. The brand leaders have no lack of credibility. They are on on top of their game, respected...
HOW DOING LESS CREATES MORE

HOW DOING LESS CREATES MORE

HERE'S AN INVITATION TO DO LESS! If we all chased the flavor-of-the-month marketing tactics, we’d not only lose our minds, we’d also lose money and moral!  There would simply be too much to do and we’d never get funnels and promotions pushed all the way through launch...
HOW TO BE THE HERO WHEN YOUR BRAND IS SPREAD THIN

HOW TO BE THE HERO WHEN YOUR BRAND IS SPREAD THIN

“Brands don’t stumble from having too few ideas, they die from exhausting their resources on too many!” – Travis Houston Is your brand diluting its power by exploring too many opportunities at once?  Does the team feel overwhelmed by all the initiatives you're...

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