CUSTOMER TELEPATHY

CUSTOMER TELEPATHY

HERE'S THE #1 SECRET FOR ENGAGING CONTENT? Even in the simplest of funnels, you’re going to need a collection of content that engages and endears people to your brand. With all your many talents and your depth of knowledge, how do you decide what content is worth...
HOW TO USE A CHARACTER DIAMOND

HOW TO USE A CHARACTER DIAMOND

WHAT DO YOU DO WITH A CHARACTER DIAMOND?  So, you’ve taken the time to complete a Character Diamond template. Now what? How are these four quadrants going to help you write copy? Here are the top five tips for using your completed character diamond when creating...
BEFORE YOU BARE IT ALL IN YOUR MARKETING

BEFORE YOU BARE IT ALL IN YOUR MARKETING

HOW MUCH OF YOU SHOULD SHOW UP IN MARKETING?  Have you noticed the recent shift to ‘being vulnerable’ on social media and in marketing across the board?  Before you bare your soul on YouTube or any other platform as part of your marketing strategy, consider this....
THE #2 SECRET FOR COPY THAT SELLS

THE #2 SECRET FOR COPY THAT SELLS

CAPTURE BRAND VOICE WITH CHARACTER DIAMONDS. While my number one pick for creating copy that converts is the creation of an interview-based Avatar Empathy Map, I firmly believe that won’t do you a bit of good until you’ve committed to a voice (or voices if you have...
HELP! THIS COPY DOESN’T REPRESENT MY BRAND.

HELP! THIS COPY DOESN’T REPRESENT MY BRAND.

SOUND LIKE YOURSELF. You won’t be shocked to learn that most of the brands that come to us for copy are NOT happy with the way their message is being presented to their market. The brand leaders have no lack of credibility. They are on on top of their game, respected...
A CHEAT FOR COPY THAT CONVERTS

A CHEAT FOR COPY THAT CONVERTS

WANING ATTENTION SPANS REQUIRE STICKY COPY. Creating a Character Diamond can help you in this essential endeavor. Read on to get your free template and a video that walks you through the process. If you can’t illicit a feeling in that split second the first bit of...

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