HOW TO LEARN FROM YOUR COMPETITORS

HOW TO LEARN FROM YOUR COMPETITORS

COMPETITION TELEPATHY HELPS GIVE YOU AN UNFAIR ADVANTAGE IN YOUR MARKET. Get a leg up by perusing your top three competitors across all the platforms on which they play! Here’s a systematic way to collect priceless data from competitors in your space. STEP ONE: Pick...
THE CRYSTAL BALL FOR CREATING COMPELLING CONTENT

THE CRYSTAL BALL FOR CREATING COMPELLING CONTENT

CONTENT TELEPATHY IS THE NO-FAIL METHOD FOR CREATING COPY THAT COMPELS. Wouldn’t it be nice if you could confirm that the content you invest time in creating is valuable and wanted by the audience that needs you? You can! Here’s the Superfunnel Insider trick for...
CREATING A WEB OF INFLUENCE

CREATING A WEB OF INFLUENCE

USE THE 1-3-15 PROCESS TO CREATE A STICKY WEB OF INFLUENCE. Connecting through content starts a far higher quality relationship than direct-to-offer marketing. Content marketing not only boosts conversion rates, but also increases both lifetime value and the quantity...
CUSTOMER TELEPATHY

CUSTOMER TELEPATHY

HERE'S THE #1 SECRET FOR ENGAGING CONTENT? Even in the simplest of funnels, you’re going to need a collection of content that engages and endears people to your brand. With all your many talents and your depth of knowledge, how do you decide what content is worth...
HOW TO USE A CHARACTER DIAMOND

HOW TO USE A CHARACTER DIAMOND

WHAT DO YOU DO WITH A CHARACTER DIAMOND?  So, you’ve taken the time to complete a Character Diamond template. Now what? How are these four quadrants going to help you write copy? Here are the top five tips for using your completed character diamond when creating...
BEFORE YOU BARE IT ALL IN YOUR MARKETING

BEFORE YOU BARE IT ALL IN YOUR MARKETING

HOW MUCH OF YOU SHOULD SHOW UP IN MARKETING?  Have you noticed the recent shift to ‘being vulnerable’ on social media and in marketing across the board?  Before you bare your soul on YouTube or any other platform as part of your marketing strategy, consider this....

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