LATEST FROM THE BLOG
HOW TO LEARN FROM YOUR COMPETITORS
COMPETITION TELEPATHY HELPS GIVE YOU AN UNFAIR ADVANTAGE IN YOUR MARKET. Get a leg up by perusing your top three competitors across all the platforms on which they play! Here’s a systematic way to collect priceless data from competitors in your space. STEP ONE: Pick...
read more
THE CRYSTAL BALL FOR CREATING COMPELLING CONTENT
CONTENT TELEPATHY IS THE NO-FAIL METHOD FOR CREATING COPY THAT COMPELS. Wouldn’t it be nice if you could confirm that the content you invest time in creating is valuable and wanted by the audience that needs you? You can! Here’s the Superfunnel Insider trick for...
read more
CREATING A WEB OF INFLUENCE
USE THE 1-3-15 PROCESS TO CREATE A STICKY WEB OF INFLUENCE. Connecting through content starts a far higher quality relationship than direct-to-offer marketing. Content marketing not only boosts conversion rates, but also increases both lifetime value and the quantity...
read more
MINIMUM VIABLE PROGRAM
WHAT IS THE FASTEST PATH TO IMPACT AND INCOME? What offer can you get off the ground and flying with the shortest financial runway and soonest departure? The answer is the Minimum Viable Program (or product if you sell hard goods). This is something I know a fair...
read more
CUSTOMER TELEPATHY
HERE'S THE #1 SECRET FOR ENGAGING CONTENT? Even in the simplest of funnels, you’re going to need a collection of content that engages and endears people to your brand. With all your many talents and your depth of knowledge, how do you decide what content is worth...
read more
THE CURE FOR OPERATIONAL WHIPLASH
DO YOU THROW YOUR COMPANY INTO CHAOS EVERY TIME YOU DISCOVER A NEW MARKETING CONCEPT? You Are Not alone! We've been there too. Don’t get us wrong, we are a stand for having an awareness of trends in marketing so that you can grow, but beware of causing Operational...
read more
HOW TO USE A CHARACTER DIAMOND
WHAT DO YOU DO WITH A CHARACTER DIAMOND? So, you’ve taken the time to complete a Character Diamond template. Now what? How are these four quadrants going to help you write copy? Here are the top five tips for using your completed character diamond when creating...
read more
BEFORE YOU BARE IT ALL IN YOUR MARKETING
HOW MUCH OF YOU SHOULD SHOW UP IN MARKETING? Have you noticed the recent shift to ‘being vulnerable’ on social media and in marketing across the board? Before you bare your soul on YouTube or any other platform as part of your marketing strategy, consider this....
read more
THE #2 SECRET FOR COPY THAT SELLS
CAPTURE BRAND VOICE WITH CHARACTER DIAMONDS. While my number one pick for creating copy that converts is the creation of an interview-based Avatar Empathy Map, I firmly believe that won’t do you a bit of good until you’ve committed to a voice (or voices if you have...
read more
HELP! THIS COPY DOESN'T REPRESENT MY BRAND.
SOUND LIKE YOURSELF. You won’t be shocked to learn that most of the brands that come to us for copy are NOT happy with the way their message is being presented to their market. The brand leaders have no lack of credibility. They are on on top of their game, respected...
read more