CREATING A WEB OF INFLUENCE

CREATING A WEB OF INFLUENCE

USE THE 1-3-15 PROCESS TO CREATE A STICKY WEB OF INFLUENCE. Connecting through content starts a far higher quality relationship than direct-to-offer marketing. Content marketing not only boosts conversion rates, but also increases both lifetime value and the quantity...
MINIMUM VIABLE PROGRAM

MINIMUM VIABLE PROGRAM

WHAT IS THE FASTEST PATH TO IMPACT AND INCOME? What offer can you get off the ground and flying with the shortest financial runway and soonest departure?  The answer is the Minimum Viable Program (or product if you sell hard goods). This is something I know a fair...
CUSTOMER TELEPATHY

CUSTOMER TELEPATHY

HERE'S THE #1 SECRET FOR ENGAGING CONTENT? Even in the simplest of funnels, you’re going to need a collection of content that engages and endears people to your brand. With all your many talents and your depth of knowledge, how do you decide what content is worth...
HOW TO USE A CHARACTER DIAMOND

HOW TO USE A CHARACTER DIAMOND

WHAT DO YOU DO WITH A CHARACTER DIAMOND?  So, you’ve taken the time to complete a Character Diamond template. Now what? How are these four quadrants going to help you write copy? Here are the top five tips for using your completed character diamond when creating...
BEFORE YOU BARE IT ALL IN YOUR MARKETING

BEFORE YOU BARE IT ALL IN YOUR MARKETING

HOW MUCH OF YOU SHOULD SHOW UP IN MARKETING?  Have you noticed the recent shift to ‘being vulnerable’ on social media and in marketing across the board?  Before you bare your soul on YouTube or any other platform as part of your marketing strategy, consider this....
THE #2 SECRET FOR COPY THAT SELLS

THE #2 SECRET FOR COPY THAT SELLS

CAPTURE BRAND VOICE WITH CHARACTER DIAMONDS. While my number one pick for creating copy that converts is the creation of an interview-based Avatar Empathy Map, I firmly believe that won’t do you a bit of good until you’ve committed to a voice (or voices if you have...

This Area is Widget-Ready

You can place here any widget you want!

You can also display any layout saved in Divi Library.

Let’s try with contact form: